Case Study: ISZI boosts conversions by 39% and ARPU by 88% with Croct

How ISZI increased conversions by +39% and the ARPU by +88%

ISZI, a Brazilian cosmetics brand, faced the challenge of ineffective promotional communication on its e-commerce site. It was offering free shipping only to customers in Rio de Janeiro and São Paulo, but its marketing was displaying this offer to all users across Brazil. This generic approach was causing frustration for customers in other states who were ineligible for the offer, potentially harming conversions.

The vendor, Croct, implemented a personalized solution using geolocation and A/B testing. Croct enabled ISZI to customize its top-bar messaging to show location-specific free shipping offers and to display dynamic messages showing users how close they were to achieving free shipping. This strategy resulted in a significant measurable impact: a 39% increase in conversion rate and an 88% increase in average revenue per user.

ISZI

Pedro Saggioro

Marketing Coordinator