Case Study: Farmamake achieves higher conversion rates and ARPU with Croct personalization

How Farmamake increased conversion rates and ARPU with personalization

Farmamake, an e-commerce company blending major Brazilian cosmetics brands, faced the challenge of standing out in a competitive market and optimizing the user journey for customers seeking products from specific influencer brands. To address this, they partnered with the personalization platform Croct.

Croct's solution was to personalize the homepage banner carousel for users interested in the best-selling brand, Bruna Tavares, immediately showing them relevant products. This tailored experience reduced friction in the browsing process. In an A/B test, the personalized version delivered by Croct's platform resulted in an 82% increase in conversion rates and a 59% increase in average revenue per user (ARPU).

Farmamake