Case Study: Brazil Journal increases newsletter subscriptions by 93% with Croct

How Croct increased its subscribed users by 93%

The Brazil Journal, a media company, was looking to overcome visitor reluctance to subscribe to its financial newsletter. They partnered with Croct, utilizing its personalization platform, to test the hypothesis that tailored messaging could ease concerns and increase sign-ups.

Croct implemented a segmented A/B test, delivering seven different versions of the subscription form to new visitors. The variants featured the same three subscription benefits but in different orders to determine the most persuasive combination. The winning variant from Croct's test achieved a 106% improvement over the original, leading to an average 93% increase in the newsletter's conversion rate.

Brazil Journal