Case Study: CARE Natural Beauty boosts ARPU by 97% with Croct

How CARE got a 97% increased ARPU

CARE Natural Beauty, a natural beauty products brand, faced the challenge of creating more assertive website communication to differentiate their existing customers from leads. They wanted to personalize the user experience on their website to promote customer-only programs like subscriptions and refills, building on segmentation practices they already used in email and social media. They turned to the vendor Croct to implement this customer segmentation.

Using Croct's platform, the marketing team created targeted audiences based on purchase history and campaign data. They then personalized the website's announcement bar and home banner carousel exclusively for customer segments, showcasing tailored offers. Croct enabled a segmented A/B test which revealed that the personalized version resulted in a 34.5% increase in conversion rate and a 97% increase in average revenue per user (ARPU).

CARE Natural Beauty

Felipe Bernardo

Head of E-commerce