Case Study: Aegro achieves a 28% boost in lead conversion with Croct personalization

How Aegro had a 28% increase in conversion rate by using personalization

Aegro, a Brazilian SaaS startup providing management software for agribusinesses, faced the challenge of communicating a unique value proposition to its diverse market niches. Their extensive content strategy was not enough to effectively segment leads and guide them to the most relevant solutions, making it difficult to reduce customer acquisition costs and improve marketing ROI. To address this, they partnered with the vendor Croct to implement a personalization solution.

Croct enabled Aegro to personalize four key sections of their landing page dynamically for each user based on their browsing behavior and interests. This solution was implemented on a single URL without creating duplicate pages. As a result, Aegro achieved a 28% increase in their lead conversion rate and noted an improvement in lead qualification, which also contributed to increased sales.

Aegro

Israel Vasconcelos

Head of Growth & Performance Marketing