Case Study: +A Educação boosts lead generation across 20 blogs with Croct

How +A Educação increased lead generation for 20 blogs

+A Educação, a leading Brazilian platform for technological educational experiences, faced significant challenges in scaling content for its numerous higher education institution partner blogs. They struggled with duplicate content, audience cannibalization, and the inefficient production of original articles needed to generate qualified, location-specific leads for each institution. This hindered their growth and threatened to lower their partners' Google rankings.

By implementing Croct's personalization platform, +A Educação merged 20 separate blogs into a single website. Croct used user geolocation to dynamically change banners, sidebars, and other page elements, delivering a tailored experience for each visitor. This solution allowed the creation of one article per topic to serve all partners, drastically cutting production costs while generating qualified, location-specific leads for over 20 institutions and improving their organic traffic and search rankings.

+A Educação

Olívia Baldissera

Content Analyst