Case Study: Zapay boosts transactions and conversion with Croct personalization

Google Campus meet-up sharing personalization insights

Zapay, a govtech company that facilitates vehicle debt payments, faced the challenge of creating an intuitive and trustworthy online experience for its users across different Brazilian states, each with its own tax calendars and regional characteristics. To better connect with users and position itself as a go-to solution, Zapay partnered with personalization platform Croct.

Using Croct, Zapay implemented a strategy to personalize its website content based on user location. This included showing state-specific due dates and local traffic rules. This tailored communication helped build trust with consumers. The solution delivered significant results, including a 27% increase in transactions, a 2.70% rise in conversion rates, and R$200k in Total Processing Volume (TPV) for Zapay.

Zapay

Daniel Costa

Zapay