Case Study: Creditas boosts credit simulations with Croct personalization

Fintech lead generation Creditas' personalization case

Creditas, a leading Brazilian fintech offering low-interest collateral loans, faced challenges in optimizing its user journey to improve lead generation for its online loan simulation tools. To address this, they partnered with the personalization platform Croct to test targeted content variations on key webpages.

Croct implemented a two-phase personalization strategy. The first test customized content based on the user's location and number of visits, which resulted in a 6% increase in the conversion rate. The second test targeted users from remarketing campaigns with tailored messages, which drove an 18% increase in conversions. These experiments demonstrated the significant impact of Croct's personalization in enhancing the customer journey and boosting lead generation for Creditas.

Creditas

Paulla Polidori

Product Manager