Case Study: Cobli improves SaaS experimentation insights with Croct

Cobli reduces demo bookings 50% with Croct

Cobli, an intelligence platform for fleet management, sought to increase qualified lead conversions on its website. The company hypothesized that a new hero copy would better reflect its evolved product positioning and value proposition. Partnering with Croct, Cobli used an AB testing tool to validate this change.

Croct's solution enabled Cobli to run an AB test that isolated the impact of the new copy. The test revealed a significant negative result, with the new version causing a 30% drop in sales accepted leads and 50% fewer demo bookings. This allowed Cobli to quickly revert and prevent greater losses. The data further revealed nuanced user behavior by segment, leading to a new, more refined hypothesis and a second phase of segmented testing for different traffic sources.

Cobli