Case Study: Bling improves CRO insights with Croct

Bling's insights on smart CRO investments

The customer, Bling, a Brazilian SaaS B2B ERP provider, faced a challenge in optimizing its conversion rate. Their marketing and design team hypothesized that personalizing their marketplace integration pages would improve user experience and conversions. However, implementing over 20 personalized versions required significant time and budget, and they needed data to validate if this investment would yield a positive return.

The vendor, Croct, was used to run A/B tests comparing the default integration page against personalized variants for different marketplaces. The results were surprising: the original default banner generally outperformed the personalized ones in conversions. This insight saved Bling from proceeding with the full project, preserving many hours of technology team investment and preventing potential conversion losses. Croct's testing provided decisive data that redirected the team's optimization efforts based on user preferences.

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