Case Study: World Food Programme achieves a more user-centred intranet with Crocstar

World Food Programme boosts search by 55% with Crocstar

The World Food Programme (WFP) faced a challenge in training its headquarters staff to write user-centered content for a new intranet designed for field staff with poor internet and old devices. With English not being the first language for most users and no prior digital transformation experience, WFP engaged Crocstar to provide content training.

Crocstar designed and delivered a bespoke training course, teaching 120 staff how to create plain English content that met user needs. This solution included a train-the-trainer program to ensure self-sufficiency. The results were significant: a 55% increase in search usage, a reduction in duplicated content, and faster page loading. The intranet was subsequently named one of Nielsen Norman Group’s 10 Best Intranets of 2018, with Crocstar's training cited as crucial to its success.

World Food Programme (wfp)