Case Study: Rolls-Royce improves CRM adoption and data consistency with Crocstar internal communications and content strategy

Rolls-Royce streamlines CRM rollout for 2,000 staff with Crocstar

Crocstar provided internal communications and content strategy services to Rolls-Royce to address a significant challenge. The customer needed to increase adoption and buy-in for a new £10 million customer relationship management (CRM) system that was being implemented inconsistently across its various global business areas.

Crocstar's solution involved working closely with the Rolls-Royce team to identify stakeholders, map communication channels, and create a content strategy aligned with software releases. This engagement helped change the internal narrative, leading to improved stakeholder buy-in and data quality. As a result, Rolls-Royce successfully supported 2,000 staff with the new system and achieved aligned customer relation processes across the entire organization.

Rolls-Royce