Case Study: Local Government Information Unit streamlines content strategy with Crocstar

LGIU strengthens content strategy in 6 months with Crocstar

The Local Government Information Unit (Lgiu), a membership organisation producing content for local government, faced challenges with content consistency, outdated processes, and unclear roles. Crocstar was engaged to lead a content strategy overhaul to address these issues and help the organisation better align its content with its mission.

Crocstar delivered a comprehensive content strategy that clarified roles, refreshed documentation, and provided refresher training. The solution streamlined the content creation process, enhanced team collaboration, and established three guiding content principles. The results included a more confident and efficient team, a plan to increase contributor diversity, and a significantly stronger content service for the organisation.

Local Government Information Unit (lgiu)