Case Study: HMRC creates a stronger intranet content strategy with Crocstar

HMRC unites 50,000 intranet content pieces with Crocstar

Crocstar was engaged by HMRC to address a significant challenge with its intranet. The organization had moved to a decentralized publishing model, resulting in 50,000 pieces of content with a high percentage of broken links and outdated material. Different teams were duplicating work with little collaboration, and there was no proper process for content creation or maintenance.

The solution from Crocstar was the creation of HMRC's first intranet content strategy, which established processes for creating, signing off, and managing content. This strategy helped change organizational culture and behavior, gaining support from senior leaders. The results included consistent decision-making and the unification of three business areas: HR, Comms, and IT. The project also paved the way for the development of an overall intranet strategy.

HMRC