Case Study: GOV.UK achieves user-centred content and plain English writing skills with Crocstar

GOV.UK trains 2,500 people with Crocstar

The customer, GOV.UK, faced the challenge of consolidating content from 340 government organizations onto a single website, which risked duplication and inconsistent styles. As it was not viable to centralize all publishing, the government needed to train its publishers in content design. The vendor, Crocstar, was brought in to provide a bespoke training service to address this.

Crocstar designed and delivered a practical, full-day training course on writing for the web, using the GOV.UK style guide, and understanding user needs. The solution resulted in Crocstar training 2,500 people, leading to a better understanding of user needs, content written in clearer language, and a cultural shift towards user-centred content within the public sector.

GOV.UK