Case Study: the Department for International Trade achieves better content strategy and scaled content design with Crocstar

Department for International Trade builds its first content strategy and trains 100+ staff with Crocstar

The Department for International Trade (DIT) faced the challenge of creating a consistent content strategy and building in-house capability as it became a new government department. It needed to upskill its team and produce effective, user-focused content at scale for its export education platform, Great.gov.uk. Crocstar was engaged to address these needs.

Crocstar implemented a comprehensive solution by first creating DIT's foundational content strategy. They then upskilled over 100 staff members and resourced a team of experienced content designers for two years. This team produced hundreds of pieces of content for the Great.gov.uk platform, directly supporting the UK's national goal to increase exports.

Department for International Trade (DIT)