Case Study: Bexley Council relaunches user-centred website with Crocstar content strategy and training

Bexley Council cuts 3,000 pages to under 1,000 with Crocstar

Crocstar provided content strategy consultancy and content design training to Bexley Council, which was rebuilding its website to be more user-centered. As an organization unfamiliar with large-scale digital transformation, the council needed support to understand and implement a user-focused approach, including the benefits of UX content design.

The solution from Crocstar involved a multi-faceted approach including a content audit, stakeholder engagement, and bespoke training courses in user needs and writing for the web. The results saw the new website launch a week ahead of schedule and well under budget, with the page count reduced from over 3,000 to under 1,000 and all content written to answer specific user needs. Crocstar also trained 14 council staff.

Bexley Council