Case Study: COOP boosts conversion and average order value with Crobox Product Finder

Coop learns about customer product discovery behavior with Dynamic Messaging

COOP wanted to bring the guidance of in-store sales assistants to its webshop and help shoppers find the right products for their needs and preferences. Working with Crobox, the retailer looked for a lean, simple way to improve the online shopping experience and respond more quickly to customer behavior and market changes.

Crobox implemented a Product Finder on COOP’s webshop, allowing the team to gather customer insights, optimize the flow, and create more contextual content. The initiative delivered a 15% uplift in average order value and a +604% uplift in conversion rate, while also enabling COOP to keep iterating and improving the customer experience.

Coop

Jop van Sommeren

E-Commerce Manager