Case Study: ASICS achieves 16x ROI with Crobox Product Finder

ASICS boosts ROI 16x with Crobox

The customer, ASICS, a global sports footwear and apparel brand, faced the challenge of recreating the personalized, in-store shopping experience online. Their goal was to guide shoppers to the right running shoe in a way that felt human and informative, rather than just data-driven. To achieve this, they partnered with the vendor Crobox to implement a guided selling solution.

Crobox implemented a Shoe Finder tool with an integrated Product Recommendation Engine for ASICS. This solution provided personalized product suggestions and was also integrated with Facebook Messenger to unify the customer experience. The results were significant, with the program delivering a 16x return on investment, a 52% increase in conversion rate, and a 15% boost in average order value for ASICS.

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