Case Study: The Clorox Company achieves 4x ROI with Cro Metrics

Turn Visitors Into Customers with a Multi-Brand Strategy

The Clorox Company partnered with Cro Metrics to accelerate its digital transformation, strengthen direct-to-consumer performance, and improve omni-channel experiences across multiple brands. The company needed a more scalable, data-driven approach to testing and optimization to uncover cross-brand insights and increase ROI, using services including Digital Journey & CRO, Integrated Marketing, Marketing Strategy & AI Consulting, and Personalization.

Cro Metrics implemented a high-velocity experimentation and personalization program across five DTC sites, building a culture of experimentation and a Center of Impact to scale learnings enterprise-wide. The work improved navigation, PDP design, messaging, and customer journeys, and delivered 4x ROI for the entire program while unlocking customer insights, streamlining user experiences, and supporting scalable long-term growth.

The Clorox Company

Miles Liedtke

Site Manager – Site Experience and Optimization Manager