Case Study: The Clorox Company achieves 4x ROI with Cro Metrics

The Clorox Company drives 4x ROI with Cro Metrics

The Clorox Company, a leading multinational producer of consumer goods, partnered with Cro Metrics to accelerate its digital transformation. The challenge was to strengthen direct-to-consumer channels, improve omni-channel experiences, and implement a scalable, data-driven testing program across multiple brands to increase ROI and uncover cross-brand insights.

Cro Metrics implemented a high-velocity experimentation and personalization program across five DTC sites, optimizing the customer journey and building a centralized Culture of Experimentation. This solution delivered a 4x return on investment for the entire program, in addition to unlocking valuable customer insights and creating streamlined user journeys for The Clorox Company.

The Clorox Company