Case Study: Starz Achieves 25% Organic Revenue Opportunity with Cro Metrics

Starz turns AI search visibility into a +25% organic revenue opportunity with Cro Metrics

Starz, a premium streaming platform, faced significant challenges in a crowded market as it was being outranked on search engines for its own original content by informational sites like IMDb and Wikipedia. It was also missing from key AI-driven discovery surfaces like Google's "Watch options" carousel and AI Overviews due to a lack of proper technical SEO and structured data. To address this, Starz partnered with Cro Metrics for an AI Visibility and SEO audit.

Cro Metrics implemented a unified audit and roadmap that addressed both traditional SEO and AI readiness, focusing on technical fixes, structured data implementation, and content strategy. This solution provided Starz with a clear, prioritized plan. The results included the identification of a +25% revenue opportunity from organic sources, +182 net new AI citations for high-intent queries, and the cleanup of 2,605 sitemap errors. Following the audit, Starz achieved the top AI share of voice among streaming brands at 13.7% and activated an internal team to begin implementation.

Starz