Case Study: Starz improves subscriptions and reduces cancellations with Cro Metrics

Starz boosts subscriptions by 1.3% with Cro Metrics

Starz, a premium cable and streaming network, faced challenges with high friction in its subscription sign-up flow and persistent churn at cancellation. They engaged Cro Metrics for digital journey optimization and personalization services to accelerate their testing program and address these conversion blockers and retention gaps.

Cro Metrics implemented a three-phase solution, auditing the subscription funnel, building a governed testing framework, and optimizing the cancellation flow with targeted value proposition messaging. This strategy resulted in a 1.3% increase in completed subscriptions, a 9.1% rise in sign-up page visits, and a 7.3% reduction in cancellations, significantly cutting churn and increasing conversions for Starz.

Starz