Case Study: Teach For America boosts email engagement with Cro Metrics

Simple E-Newsletter Updates Boost Click-Through Rates

Cro Metrics worked with Teach For America, a nonprofit focused on supporting teachers and advancing educational equity. The organization was seeing declining engagement in its biweekly e-newsletter and needed help leading and executing its large email program, especially around improving click rates and read-through rates for its core audience.

Cro Metrics used behavioral insights from the newsletter’s existing performance to guide changes to the email’s design and messaging. By consolidating content into the Resources and Opportunities section, shortening the copy, and making the newsletter easier to skim, Cro Metrics increased click-through rate by 30% and click-to-open ratio by 43%, helping more educators access useful tools and resources.

Teach For America