Case Study: Sierra Club Boosts Donations with Cro Metrics

Sierra Club boosts monthly donations by 40% with Cro Metrics

The Sierra Club, a major U.S. environmental nonprofit, partnered with Cro Metrics on a website redesign. Their challenge was to enhance user experience and further their mission without negatively impacting their critical donation volume, with a goal to ideally increase it.

Cro Metrics implemented an experiment-led redesign strategy, testing changes like a new "My Account" portal and optimized site navigation before launch. This data-driven approach derisked the process and drove significant results, including a 40% increase in monthly donations and a 14% rise in monthly gifts. Their ongoing partnership continues to drive impact through analytics and optimization.

Sierra Club