Case Study: Ring boosts average order value and ROI with Cro Metrics

Ring boosts average order value by 13% with Cro Metrics

Ring, a provider of home security products, faced the challenge of increasing multi-product purchases to drive more revenue and improve customer loyalty. They partnered with Cro Metrics, an experimentation expert, for customer journey analysis, digital optimization, and personalization to address these friction points.

Cro Metrics implemented a solution using onsite experimentation to gain behavioral insights. This led to a strategy of high-impact customer segmentation and onsite personalization with relevant product recommendations. The results included a 13% increase in average order value and a 60x return on investment for Ring.

Ring