Case Study: Vector Marketing achieves 45% lower CPA with Cro Metrics Performance Max campaigns

New Paid Media Strategy Cuts Conversion Costs

Cro Metrics worked with Vector Marketing, the online arm of CutCo, a company that recruits and trains young adults to sell CutCo knives. As paid search costs rose, impressions shrank, and keyword-based targeting became less effective, Vector Marketing faced higher cost per lead and limited reach.

Cro Metrics shifted Vector Marketing to an audience-first paid media strategy using Google Performance Max campaigns as part of an integrated marketing and paid media approach. By expanding beyond search into channels like YouTube and the Google App, the team improved efficiency and scaled spend while maintaining performance, delivering lower acquisition costs and a 45% year-over-year cost per lead improvement during key seasonal periods.

Vector Marketing

Jennifer Allen

National Manager of Digital Testing and Analytics