Case Study: NAVEX achieves 156% higher contact conversion with Cro Metrics experiment-led redesign

NAVEX boosts contact conversion rate by 156% with Cro Metrics

NAVEX, a global leader in risk and compliance management solutions, needed to modernize its complex website to improve lead quality, streamline content management, and enhance the user journey for its global audience. They partnered with Cro Metrics for a comprehensive solution involving creative services, digital journey and CRO, and website design and development.

Cro Metrics executed an experiment-led redesign, creating a modular design system on a headless CMS and optimizing UX and navigation through continuous testing. This data-driven approach resulted in a significant measurable impact, including a 156% increase in the contact conversion rate and notable gains on pricing and demo pages. The project provided NAVEX with a scalable, future-ready digital foundation.

NAVEX