Case Study: Metromile achieves 17% lower acquisition cost and 28x ROI with Cro Metrics

Metromile lowers acquisition cost by 17% with Cro Metrics

Metromile, a pay-per-mile car insurance provider, faced high customer acquisition costs and low conversion rates on its website. They considered a full website redesign to address these challenges but instead partnered with Cro Metrics for digital journey and conversion rate optimization services.

Cro Metrics implemented a program of iterative, high-impact testing focused on reducing friction in the primary quote funnel, applying learnings from successful landing page tests. This approach eliminated the need for a costly redesign. The solution delivered a 17% reduction in customer acquisition cost and a 28x return on investment for the program.

Metromile