Case Study: Metromile achieves -17% CAC and 28x ROI with Cro Metrics

Iterative Experimentation Outperforms the Traditional Website Redesign

Metromile, the leading pay-per-mile car insurance company in the U.S., was facing high acquisition costs and low conversion rates. They turned to Cro Metrics for help with digital journey and CRO support, hoping a website redesign would improve performance and lower customer acquisition cost.

Cro Metrics recommended skipping the redesign and instead ran a series of high-impact experiments across campaign landing pages and the primary quote funnel. This iterative testing approach reduced friction, lowered CAC by 17%, delivered a 28x return on investment, and saved Metromile a 7-figure redesign investment.

Metromile