Case Study: Earnest boosts mobile conversion and funnel completion with Cro Metrics

Improving Conversion with a Standout Customer Experience

Cro Metrics helped Earnest, a financial services company building a better bank, improve its web onboarding funnel and customer experience. Earnest needed to balance a smooth, transparent application process with strong short-term conversions while collecting the financial information required for personalized loan offers and long-term client relationships.

Using Optimizely with Cro Metrics’ support on strategy, prioritization, and testing, Earnest ran frequent experiments across the funnel to add helpful explanations, simplify high-friction steps, and optimize mobile behavior. The results included a 5% lift from adding “We value your privacy,” a 15% increase in mobile conversion rate, a 70% increase in conversion to the next funnel page, and another 50% increase on a later page, helping Earnest significantly improve funnel completion.

Earnest

Craig Battin

Earnest