Case Study: Hyatt Brand achieves higher bookings and revenue with Cro Metrics

Hyatt Brand boosts conversion rate by 2.5% with Cro Metrics

The anonymous Hyatt brand, a global hospitality leader, faced a significant challenge with its complex online booking funnel. The process was time-consuming and required users to reenter their trip details on every visit, leading to high abandonment rates among interested travelers. They partnered with Cro Metrics for digital journey and conversion rate optimization services to address this friction.

Cro Metrics implemented a strategic solution by adding a "Complete Your Booking" button to the homepage, allowing returning users to instantly access their saved vacation summaries. This streamlined approach re-engaged high-intent visitors and significantly improved conversions. The test resulted in a 2.5% lift in conversion rate and an annualized revenue impact of $700,000, while also establishing a scalable framework for future optimizations.