Case Study: Home Chef boosts subscriptions and revenue with Cro Metrics

Home Chef boosts subscription sign-ups by 37.1% with Cro Metrics

Home Chef, a direct-to-consumer meal kit service, faced challenges in driving growth for its subscriptions and app downloads while reducing cancellations in a competitive market. To achieve this without costly missteps, they partnered with Cro Metrics for its digital journey and conversion rate optimization services.

Cro Metrics implemented a full-funnel, experiment-led strategy, conducting 25 iterative tests to optimize the customer journey. This approach, powered by their extensive database of prior tests, included tactics like using social proof and a personalized quiz. The solution drove significant results, including a 37.1% increase in subscription sign-ups, 2,400 new app downloads, an 83% lift in clicks to reactivate subscriptions, and a $9.2 million annual revenue impact for Home Chef.

Home Chef