Case Study: HackerOne achieves a 27% conversion lift with Cro Metrics website redesign

HackerOne lifts conversions 27% with Cro Metrics

The cybersecurity firm HackerOne faced the challenge of implementing a complex website redesign to align with a new brand identity. They needed to ensure optimal performance and a seamless user experience on a Drupal site, all under an extremely aggressive timeline ahead of a major company event. They partnered with Cro Metrics for creative services and digital journey expertise.

Cro Metrics implemented a data-driven, phased redesign process that included stakeholder interviews, UX testing, and Drupal 11 implementation. Their solution delivered a high-impact website that launched on time. The results included a 27% increase in conversion rates, a 60% lift in contact form submissions, and a 16% reduction in drop-off rates, significantly improving user engagement.

HackerOne