Case Study: Ring boosts average order value with Cro Metrics

Experimentation and Personalization is Transformative for Ring

Cro Metrics partnered with Ring, the home security company, to help increase multi-product purchases, reduce friction for first-time customers, and improve loyalty and retention as its product line expanded. Ring needed an experimentation partner with deep eCommerce expertise, and Cro Metrics supported the effort through customer journey analysis, digital CRO, integrated marketing, and personalization.

Cro Metrics analyzed the customer journey to identify purchase friction, ran a series of onsite experiments to improve messaging and bundle positioning, and then used the learnings to build audience segments and personalize recommendations for cross-sells and upsells. The program delivered a 13% increase in average order value and a 60x return on investment for Ring, helping drive more bundle purchases and stronger revenue growth.

Ring

David Kaye

Former VP, Global Ecommerce and Subscription