Case Study: Everytown for Gun Safety defends AI search leadership with Cro Metrics

Everytown for Gun Safety stays #1 in AI search with Cro Metrics

Everytown for Gun Safety, the largest gun-violence-prevention organization in the U.S., faced the challenge of defending its leadership in AI-generated search answers. As supporter journeys increasingly began inside AI engines like ChatGPT, Everytown needed to understand its visibility and protect its position as the most-cited brand for critical prompts, such as requests for donation recommendations, as early signs of erosion were appearing.

Cro Metrics conducted a four-layer AI visibility audit across Everytown's three domains, turning the abstract challenge into an ownable, assigned action plan. The solution confirmed Everytown as the category's #1 most-cited brand and delivered a 90-day roadmap with specific, owner-mapped actions. As a result, all three major AI engines now name Everytown first on donation prompts with no negative caveats, and the organization has quantified targets to defend its lead.

Everytown for Gun Safety