Case Study: Everytown for Gun Safety boosts donations and engagement with Cro Metrics

Everytown for Gun Safety boosts ROAS 2.1x with Cro Metrics

Everytown for Gun Safety, a leading gun violence prevention organization, faced the challenge of improving its paid media performance to increase donor support after its previous agency struggled to deliver consistent results. They partnered with Cro Metrics for paid media management, aiming to scale digital advertising, optimize return on ad spend, and increase conversions.

Cro Metrics implemented a comprehensive paid media strategy that included building new ad accounts, producing tailored creative, optimizing landing pages, and conducting iterative testing. This solution successfully reduced cost per click by 57%, decreased cost per donation by 45%, and increased return on ad spend to 2.1x, driving higher engagement and donations for Everytown.

Everytown for Gun Safety