Case Study: an environmental nonprofit boosts donations and repeat giving with Cro Metrics

Environmental Nonprofit boosts donations by 60% with Cro Metrics

An environmental nonprofit faced a gradual year-over-year decline in online donations and lacked visibility into the root causes across its digital channels. To reverse this trend, the nonprofit partnered with Cro Metrics for a comprehensive Donor Journey Analysis to identify the friction points suppressing conversions.

Cro Metrics implemented optimizations based on their analysis, which included clarifying messaging, re-engaging lapsed donors, and personalizing the experience for different donor segments. These changes were made across the website and email ecosystems. The results were immediate, including a 60% increase in revenue from homepage CTAs, a 29% rise in dollars raised per visitor, and a 30% lift in repeat donations, transforming the decline into a sustainable growth framework.