Case Study: Curology boosts paid social conversions with Cro Metrics

Curology boosts paid social conversions by 778% with Cro Metrics

Curology, a direct-to-consumer skincare brand, faced a significant decline in its paid social media performance. The challenge was a misalignment between ad creative and user intent, which failed to engage both high- and low-intent audiences effectively. They partnered with Cro Metrics for services including Creative Services, Paid Media, and Digital Journey & CRO to optimize their landing experiences and improve conversion efficiency.

Cro Metrics implemented a solution involving channel analysis and the creation of bespoke user journeys. They built customized landing pages for distinct audience segments and tested creative variations to align ads with user intent. This strategy resulted in a massive 778% increase in conversions for paid social visitors, a 19% lift in new account creations, and a 23% rise in orders placed for Curology.

Curology