Case Study: Calendly boosts product engagement and conversions with Cro Metrics

Calendly boosts product visits 2.6% with Cro Metrics

Calendly, a business communication platform for scheduling, faced significant user friction that led to login struggles, low trial-to-paid conversions, and underutilized product features, hindering their growth. They partnered with Cro Metrics for digital journey optimization and personalization services to address these challenges.

Cro Metrics implemented a solution featuring dynamic, personalized experiences designed to streamline user journeys and highlight product value. This approach successfully reduced friction and increased engagement, resulting in a 2.6% lift in product visits, a 3.5% increase in events created, and a 5% rise in key actions taken. The improved experience was so well-received it generated organic praise on social media.

Calendly