Case Study: Bombas increases logins and orders with Cro Metrics

Bombas increases logins by 36% with Cro Metrics

Bombas, a leading sock and apparel brand, faced a challenge with a low user login rate that was limiting engagement and hindering checkout efficiency. They partnered with Cro Metrics for digital journey and conversion rate optimization services to improve the login experience.

Cro Metrics implemented an experiment-led approach by testing a clearer login prompt. This solution drove a 36% increase in account logins and led to 81,000 additional orders, demonstrating how a small user-focused adjustment can meaningfully improve engagement and revenue.

Bombas