Case Study: a leading outdoor retailer achieves sustainable revenue growth with Cro Metrics

a mid-market D2C outdoor gear brand lifts purchases 13% with Cro Metrics

A leading outdoor retailer was facing a significant performance slump with declining conversion rates, revenue loss, and unreliable data from its fragmented marketing infrastructure. Ahead of its peak season, it partnered with Cro Metrics for digital journey and CRO, integrated marketing, and paid media services to regain control and stabilize its performance.

Cro Metrics implemented an integrated solution that restructured paid media campaigns, deployed rapid web optimizations, and stabilized data. This approach reversed negative trends, resulting in a 23% increase in revenue year-over-year, a 70% rise in "Add to Cart" actions, and a 13% lift in purchases. The efforts generated over $500K in revenue lift for the retailer.

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