Case Study: TP Bank achieves 115% increase in conversions with CRMNEXT

TP Bank achieves 115% increase in conversions with an integrated customer relationship platform across physical and digital channels

TP Bank, serving 100+ branches and 3,500+ users, faced fragmented systems that caused lengthy call handling, limited sales pipeline visibility, and poor campaign responsiveness. To unify customer interactions across physical and digital channels, TP Bank engaged CRMNEXT to deploy an integrated Banking CRM platform (including Autonomous Integrations and Catalyst Performance Modeler™) to consolidate sales, service, campaigns and performance management on a single agile platform.

CRMNEXT delivered a unified 360° customer view and a single execution platform that integrated 7+ systems (core banking, card management, LOS, CTI and more), enabled automated, system-assisted journeys and real-time performance measurement. The implementation drove measurable impact: 115% increase in lead conversions, 180% increase in leads generated, 72% increase in campaign ROI, 145% increase in first-time resolution, 75% reduction in service turnaround time, plus gains in cross-selling, straight-through processing and overall service quality.

TP Bank

Nguyen Huu Hung

Head Of Strategic Projects & Data Analytic