Case Study: National Bank of Fujairah achieves faster compliance and sales effectiveness with CRMNEXT

NBF is driving sales effectiveness by automating processes and regulatory compliance through Banking CRM

National Bank of Fujairah faced complex regulatory and onboarding challenges for corporate customers, with inaccurate and redundant customer data across multiple systems, slow escalation and accountability processes, and manual, error-prone reporting. To address these issues, the bank engaged CRMNEXT to deploy its Banking CRM platform to standardize data capture, enforce validations, and streamline compliance workflows.

CRMNEXT implemented end-to-end onboarding, built-in validations and deduplication, maker-checker authorization, automated FATCA and KYC processing, and integrations with core banking and third-party systems (RLOS, AML, EID, T24), plus customizable real-time reporting and dashboards. The solution now supports 450+ users and 82 integration touchpoints, delivering faster turnarounds, hassle-free compliance, actionable reports for quicker decisions, and improved customer retention.

National Bank of Fujairah

Joseph George

CIO