Case Study: Bajaj Auto Finance achieves 3-minute, zero-touch loan approvals with CRMNEXT

Bajaj Auto Finance - Customer Case Study

Bajaj Auto Finance, which serves 3 million customers across 1,000 locations, faced fragmented back‑office systems, manual spreadsheets, no common pipeline for opportunities, and delayed MIS that hindered timely decision‑making. To address this, Bajaj engaged CRMNEXT, deploying CRMNEXT’s Financial CRM and Digital Loan Origination System (LOS) to unify processes and provide a comprehensive 360° view for relationship managers.

CRMNEXT implemented a single end‑to‑end loan origination platform with a unified dealer/agency system, real‑time dashboards, an Escalation & Assignment Engine, and automated underwriting via Scoreflow & Decision Engine to enable eligibility checks in about 30 seconds. As a result, Bajaj now runs straight‑through processing with 3‑minute loan approvals (Zero Touch/Zero TAT/Zero Rework), zero paperwork, greater transparency and customer trust, and operational scale—supported by 2,000 CRMNEXT users across the business.

Bajaj Auto Finance

Eric Vas

President, Motorcycle Business