Case Study: AU Small Finance Bank achieves 1500% increase in sales conversions with CRMNEXT

AU Small Finance Bank - Customer Case Study

AU Small Finance Bank, a lender focused on under-served and low-to-middle income customers, needed to deliver a simplified, scalable banking experience without legacy-system constraints. To rapidly stand up enterprise-grade infrastructure for onboarding, servicing and compliance across 500+ branches and 10,000+ users, the bank chose CRMNEXT as its technology partner to provide a unified, customer-centric platform.

CRMNEXT implemented its platform (including Autonoma Integrations™) to deliver a 360° customer view, real-time eKYC onboarding, multi-channel service capture, sales automation with biometric field devices, and marketing automation with cross‑sell modelers across 45 touchpoints. As a result, AU Small Finance Bank saw a 237% increase in leads, a 1500% increase in sales conversions and a 60% rise in first-time resolution rates, while scaling operations without large additional investment.

AU Small Finance Bank