Case Study: National Bank of Oman achieves 240% increase in lead conversions with CRMNEXT

240% Increase In Lead Conversions And More High-Impact Results Below

National Bank of Oman engaged CRMNEXT to address gaps in customer intelligence, cross-sell guidance, onboarding and service efficiency. The bank needed an intelligence-driven Customer 360, faster sales cycles with higher first-contact resolutions, an integrated service desk, and value-driven account planning across channels; CRMNEXT implemented its unified CRM platform accessible across branch, web and mobile.

CRMNEXT delivered a unified Customer 360, guided cross-sell (Trinity Cross Sell Modeler™), seamless onboarding (Autonoma Integrations™) and an integrated service desk, integrating 12 systems across 60+ branches and 1,500+ users. The deployment drove measurable impact: 240% increase in lead conversions, 75% reduction in service turnaround time, 60% increase in cross-sell and a 45% lift in customer loyalty index.

National Bank of Oman

Faisal Mohammed

CIO & Head Of Transformation