Case Study: a leading industrial manufacturer improves prospect data management and customer acquisition with CRMIT Solutions

Leading industrial manufacturer boosts customer acquisition with CRMIT and 198-point data cleansing

A leading industrial manufacturer of high-performance glazing products faced challenges with inconsistent and duplicate customer data in its CRM system. This poor data quality undermined user adoption, led to inaccurate reporting, and hindered customer acquisition. To address this, the company partnered with CRMIT Solutions to integrate Oracle Eloqua with their customized applications and improve their prospect data management.

CRMIT Solutions implemented a comprehensive data cleansing and deduplication solution, configuring rules to flag and merge duplicate records. They set up a bi-directional sync between Oracle Eloqua and Engagement Cloud, enabling efficient data synchronization. This resulted in the delivery of higher-quality leads, restricted inaccurate records, and a significant increase in business revenue for the manufacturer through the effective use of clean data.