Case Study: Kansas City Royals tripled phone calls and boosted sales productivity with CRM Gamified's Hurrah! leaderboards

With Hurrah! The KCR are Champions in Sales

The Kansas City Royals, an MLB team with an enthusiastic sales force of about 30 users, needed to replace a static, manually updated whiteboard with a real‑time, engaging way to track sales activity. Managers wanted a fast, visual solution that could pull live data from two systems—Oracle and Microsoft Dynamics CRM—to save time and boost motivation.

Hurrah! Enterprise Edition delivered customizable, real‑time leaderboards, countdowns, media and KPI displays that aggregate data from both systems and show on stadium TVs and individual desktops. The result: a more motivated sales culture with contests and themed weeks, tripled phone calls and prospecting activity, clearer real‑time performance tracking for sales and service teams, and greater potential revenue.

Kansas City Royals

Kevin Bell

Manager of Group Sales