Case Study: Minnesota Timberwolves achieve higher CRM adoption and an energized sales culture with CRM Gamified's Hurrah! Leaderboard

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The Minnesota Timberwolves sought to bring the same energy from the arena into their sales office by improving CRM adoption and motivating their sales team. VP of Sales & Service Corey Breton and Senior Database Coordinator Taylor Pope wanted a fun, multimedia way to recognize reps — complete with music, photos and on-screen celebration — to encourage timely CRM data entry and boost sales culture.

They implemented Hurrah! Leaderboard rather than building a tool in-house; the system plays a rep’s walk-up song and displays their photo and metrics on the big screen when a sale is made. The rollout quickly raised team energy, increased friendly competition, improved CRM adoption and the availability of actionable data, and proved easy for managers to customize and maintain.

Minnesota Timberwolves

Taylor Pope

Senior Database Coordinator